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Product innovation

Transforming product design and build within a global cultural organisation.

Overview

The British Council is the UK's international organisation for cultural relations and educational opportunities. They are on the ground in six continents and more than 100 countries, bringing international opportunity to life, every day.

Aim

Connect the British Council more closely with European graduates to help develop new digital products and services targeted at graduate audiences.

Strategy

Invite the most innovative/forward-thinking graduates from across Europe to become founding members of a graduate innovation lab. Build European innovation hubs to develop, test and iterate 6 educational tech products in 6 cities.

Results

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