Bulbshare Product Marketing Manager

Remote, based in the UK

About the company:

We’re on a mission to solve the world's biggest social and commercial challenges through the power of customer collaboration. Our leading-edge technology and world-class teams help some of the most iconic brands in the world (LEGO, Nestlé, L’Oréal, Samsung) by creating unique online communities that collaborate and provide real-time insights, ideas and content. These customer-led insights fuel new ideas for products, marketing campaigns, content creation and much, much more. As Bulbshare rapidly accelerates its growth, we are looking for an exceptional Product Marketing Manager to join our team and contribute to our mission.

Your role:

A Product Marketing Manager is responsible for developing and executing marketing strategies to promote, drive adoption, and increase usage of our key product features.  They are required to work closely with the product team to establish roadmap deliveries, define distribution strategies, work with the teams to create relevant launch materials, collaborate with cross-functional teams, such as Content, Sales & Customer Success, and analyze usage data to optimize campaigns and drive revenue growth.

  • Develop comprehensive marketing plans for sales and marketing teams
  • Work closely with product development team to determine the most profitable course for each existing and new product
  • Work closely with product development team to determine the tracking of product features, reporting them
  • Work closely with content and ABM team to enhance enablement & build a plan to encourage usage & adaptability for individual product features
  • Lead the marketing team to generate strong momentum ahead of new product launches
  • Create training materials and training programs for each member of the outside sales team
  • Focus on implementing programs that consistently generate new, high-quality leads for our company
  • Educate other departments on current product offerings & messaging

Key responsibilities:

As Product Marketing Manager, your key responsibilities will include:
  • Improve product marketing content output
  • Shape product marketing campaigns that target prospective customers
  • Align all product marketing efforts with ABM to enhance usage & adaptability
  • Build relationships with external vendors and key stakeholders
  • Set product marketing budgets and track spend, always with an eye for ROI
  • Convert prospects into paying customers through consistent communications

What we are looking for:

Qualifications and technical skills required

  • Bachelor’s Degree in Marketing or related field (Master’s degree preferred)
  • 5+ years’ product marketing experience
  • Proven history of creating effective marketing program
  • Excellent time management and project prioritization skills
  • Large-scale event management experience a plus

Competencies required

  • Excellent communication skills and command of English, both written and spoken
  • Ability to plan ahead, multitask, and drive solutions around related aspects of your role
  • Excellent analytical problem-solving skills
  • Genuine curiosity and energy in your chosen field, we value self-motivated individuals
  • Commercially focused
  • Ability to build relationships across departments, suppliers, and clients
  • Teamwork: Candidates should possess the ability to work independently and collaborate effectively in a remote team.

What’s in it for you:

Be a part of an extremely fast-growing technology scaleup transforming the way brands and organisations collaborate with their audience

  • Values-driven culture where we connect, collaborate & co-create
  • 38 days holiday including statutory bank holidays
  • Company sick pay
  • Health cash plan provided by Health Shield
  • Company pension
  • Remote working
  • Flexible hours to bring out the best in your performance
  • Supported learning & development with 6 monthly reviews
  • Quarterly fun days at our HQ
  • Dress for your diary & own your unique style
  • Tech provided
  • Surprise gifts

You’ll also enjoy…

  • Flexible location – work remotely or from our offices in London Bridge and Cape Town
  • 30 days holiday excluding bank holidays and Christmas
  • Potential for flexible hours
  • Health Cash Plan
  • Pension
  • Training allowance for personal and professional development
  • Other company perks include team socials, regular team events


To apply, please send your CV and cover letter to [email protected] with the subject 'Product Marketing Manager Application'.