Building a healthier nation through citizen collaboration
Citizen-led insight and content to inform how C4L inspires healthier choices and more active lifestyles across the UK.
Over 600 pieces of content and insight per month.
Authentic community feedback validating efficacy and awareness of government campaigns, apps and initiatives.
100s of ideas direct from the community used to inform and develop social media strategy and campaigns.
Overview
As the country's first social marketing campaign geared towards dealing with childhood obesity, Change4Life is an English public health programme which strives to influence families to make healthier choices.
Aim
Work with Change4Life to develop insights and content to influence citizens to make positive, healthy changes towards children's snacking habits.
Strategy
Recruit a community of citizens to create content to increase awareness and use of Change4Life's digital resources, while ensuring it is adaptable and meaningful for families to make conscientious changes in their children's snacking habits.
Results
600 Over 600 pieces of content and insight per month.
Authentic community feedback validating efficacy and awareness of government campaigns, apps and initiatives.
100s of ideas direct from the community used to inform and develop social media strategy and campaigns.
