May 5, 2021
Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans
If ever there was a lesson in the chaos that results from not listening to your audience, the Super League is it...
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April 7, 2021
How to build and get value from customer communities: A ten step guide
Consumer insight communities are fast becoming an indispensable part of brand strategy when...
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March 11, 2021
Customer Advocacy Toolkit: A five step guide to turning your customers into brand ambassadors
More and more brands are rethinking their strategies when it comes to digital marketing...
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February 24, 2021
Unlocking the power of your customers: Why 85% of brands believe in consumer advocacy
It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of…
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February 11, 2021
Product development in a locked-down world: Why 88% of consumers still want to be involved in your brand decisions…
Agile, customer-led product development amid the challenges of the last month 12 months has been…
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January 13, 2021
Is the tap running dry for alcohol? No-low boom sees 50% turning down the tipple…
With more people than ever trying Dry January this year, record sales of no and low…
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January 11, 2021
The 10 key consumer insights of 2020… And what they will mean for your brand this year
There's no denying it, 2020 has been a year like no other. 12 months ago, who…
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December 7, 2020
The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing…
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November 15, 2020
7 Post-Covid Food Trends… And How Your Brand Should Respond
From a bigger focus on health to cutting back on spend, COVID-19 has had a…
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November 12, 2020
WEBINAR DOWNLOAD: Last orders? Drinks industry experts discuss the impact of Covid-19 for alcohol brands this Christmas
Join our panel of industry experts as they share key insights on what a Christmas of…
Read More October 26, 2020
7 Post-Covid Food Trends… And How Your Brand Should Respond
From a bigger focus on health to cutting back on spend, COVID-19 has had a…
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August 17, 2020
Your 10 step guide to creating content with cut-through…
In a world where we are bombarded with advertisements and sponsored content all day long, it…
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July 1, 2020
Brand activism: Five examples of social activism that resonate with Gen Z
Being part of social justice activism is a risk that a lot of brands weren’t willing to…
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June 9, 2020
Meet the post Covid-19 consumer… The new world trends you really need to know
Coronavirus has changed everything. From how we shop, work and socialise to our attitudes towards…
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June 8, 2020
How Coronavirus is affecting spending habits
We asked our global community about the impact Coronavirus has had on their current spending…
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May 29, 2020
Covid-19 Tracker Week Eight: As lockdown eases we see the emergence a new, more considered consumer
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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May 18, 2020
Covid-19 Tracker Week Six: Why 85% of employees won’t return to work without social distancing…
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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May 13, 2020
BRAND HEROES: FIVE brands doing all the right things in the midst of Covid-19
In the last six weeks, the outbreak of Covid-19 has irreversibly transformed our lives. Our…
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April 27, 2020
Covid-19 Tracker Week Four: 40% of shoppers continue to shop online as lockdown persists
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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April 20, 2020
Covid-19 Tracker Week Three: Panic buying decreases but anxiety is still on the rise
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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April 13, 2020
Covid-19 Tracker Week Two: Up to 60% of people leverage new tech as isolation becomes the ‘new norm’
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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April 6, 2020
Covid-19 Tracker Week One: Threats to mental health with those suffering anxiety up to 70%
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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March 25, 2020
Covid 19: Why 40% of consumers are moving shopping online
With each passing day, headlines surrounding the coronavirus seem to be getting more and more…
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March 9, 2020
Ten steps to guaranteeing consumer trust…
Edelmen published its 2020 Trust Barometer earlier this year and to put it bluntly, the…
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February 12, 2020
Why the great outdoors is the next frontier of brand marketing
The outdoors has never been more ‘in’. Recent years have seen a range of once…
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January 29, 2020
Social listening: Going beyond Instagram for the true voice of Gen Z
Gen Z spend their lives on social networks, right? Therefore, it follows that ‘social media…
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January 29, 2020
How caring are YOU? Why being ‘actively altruistic’ will reign supreme in 2020
There’s been no shortage of 2020 life hacks shared by our global community in recent…
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January 22, 2020
New Year New You: The 10 ways global consumers will be living better in 2020
We all know the ‘New Year New You’ clichés: eat less, run more, be kind…
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January 16, 2020
Meet the co-creation pioneers
In 2020, 'co-creation' is a well understood term - but it hasn't always been that…
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January 9, 2020
10 food trends for 2020… And what they will mean for your brand
Our Bulbsharers love food. Over the past three months, we’ve launched a flurry of foodie…
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January 5, 2020
CX marks the spot: How to retain 42% more customers by co-creating your customer experience
If you work in branding, the word ‘experiential’ has probably become firmly rooted in your…
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December 12, 2019
Mental health… Let’s talk
Over the past 20 years, raised awareness and a dismantling of negative stigma has meant a…
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December 5, 2019
‘No low’ rising… What the burgeoning alcohol-free trend will mean for your brand in 2020
Once upon a time, only boring people drank no-alcohol beer. And if you were driving,…
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November 28, 2019
Purpose power: How to get cut-through in a sea of social purpose
Brands are pulling out all the stops to convince us that they stand for more…
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November 21, 2019
2020: The year of the flexitarian
It’s no secret that veganism is on the rise. With The Economist declaring 2019 as…
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November 7, 2019
Why consumers are STILL crying out for a global brand to take the initiative on recycling…
When it comes to recycling, our Bulbsharers are passionate and committed, but all too often…
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October 30, 2019
Sustainability soapbox… What Bulbshare users told us about brands and sustainability
When it comes to sustainability, our Bulbshare community REALLY cares – and they’re going beyond…
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October 23, 2019
Metadata and co-creation: the perfect marketing combination
The use of metadata, a data set that summarizes an even larger set of data,…
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October 17, 2019
Why micro-influencers could generate a 40% purchase rate for your brand
It was recently reported that Christiano Ronaldo was paid half a billion dollars by Nike…
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October 10, 2019
Five great examples of co-created content
Authenticity is a word that seems to get thrown about a lot in the marketing…
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October 7, 2019
Talking co-creation, with insight director Tom Kenyon
Tom Kenyon is the Director of Insight, Innovation and Strategy at the world’s leading co-creation…
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September 26, 2019
Talking co-creation, with industry expert Mark Baxter
Currently a managing partner at boutique growth consultancy Fika, Mark Baxter started his career at…
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September 19, 2019
Talking co-creation, with academic Yvonne Richardson
Yvonne Richardson is a marketing consultant and senior lecturer on Fashion Marketing and Branding at…
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September 6, 2019
Talking co-creation, with futurist Peter Firth
Peter Firth is a consumer trends editor and brand consultant who has worked for the…
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September 2, 2019
The path to authenticity: How to truly connect with modern audiences
Authenticity continues to be a marketing buzzword - and the holy grail for brands looking…
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August 29, 2019
How to be in the 26% of brands that audiences actually care about
The broadcast model of advertising is dead. Audiences, especially younger audiences, do not trust mainstream…
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August 15, 2019
Democratising content: How to increase brand engagement by 28%
Bombarded by marketing messages, social media advertising and branded content, millennials and gen Z have…
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August 15, 2019
Co-creation toolkit: Becoming a participation brand in five easy steps
Co-creation is the future for brands. As audiences increasingly seek two-way conversations, collaboration and the…
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July 18, 2019
Interaction. Not interruption: The death of traditional advertising?
Are advertisers getting desperate? It certainly seems so. The deluge of ‘wacky’, disruptive characters that…
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July 11, 2019
How to increase engagement by 20%: The power of online communities
These days, social media accounts are no longer good enough for brands looking to nurture…
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July 4, 2019
Digital trends: Targeting British teens through mobile
Earlier this month the OECD released a report that says British young people are the…
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June 27, 2019
Cannes Lions: Putting people at the heart of your brand
We’ve just returned from the ‘64th International Festival of Creativity’ that was Cannes Lions 2017.…
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June 20, 2019
How an influencer campaign increased the youth vote by 600,000
This election has changed the landscape of British politics and one of the clearest messages…
Read More June 13, 2019
How to drive citizen engagement through co-creation
Citizen engagement should be integral to how any government department defines strategy and approaches policy-making. By…
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"Bulbshare has been a revolutionary insight tool within our business – allowing us to quickly reach hundreds of consumers across our key markets and engage them in both qual and quant activities. It has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!"
Paul Thomas, Asahi Global Director, Insights, Planning and Performance