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A new breed of instant, more cost-effective consumer insight - driving smarter product, service and brand decisions.

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Limitless source of more effective customer-generated content - building authenticity and meaning with your customers.

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Identify influencers through your analytics dashboard and distribute content through their personal networks - driving word-of-mouth advocacy.

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Your future lies in the communities you create.

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Simon Pollock, VP Consumer Insights, Nestlé Cereals

"Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis."
Simon Pollock, VP Consumer Insights, Nestlé Cereals

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Featured in

  • Co-creating the future of breakfast

    Building a global insight community with the world's largest food and beverage company.

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  • Designing the future with a tech giant

    Co-creating the future of mobile audio experiences with customers across the UK and US.

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  • Voxi by Vodafone

    Building a community of young creatives to be at the very heart of Voxi by Vodafone's marketing strategy.

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  • Collaborating for kindness

    Co-creating with customer communities in the UK and US.

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Our partners

View our latest content...

AdvertisingBrandsBusiness
February 11, 2021

Product development in a locked-down world: Why 88% of consumers still want to be involved in your brand decisions…

Agile, customer-led product development amid the challenges of the last month 12 months has been…
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BrandsMedia
January 11, 2021

The 10 key consumer insights of 2020… And what they will mean for your brand this year

There's no denying it, 2020 has been a year like no other. 12 months ago, who…
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BrandsMedia
December 7, 2020

The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.

Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing…
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Brands
November 12, 2020

WEBINAR DOWNLOAD: Last orders? Drinks industry experts discuss the impact of Covid-19 for alcohol brands this Christmas

Join our panel of industry experts as they share key insights on what a Christmas of…
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BrandsMedia
August 17, 2020

Your 10 step guide to creating content with cut-through…

In a world where we are bombarded with advertisements and sponsored content all day long, it…
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Brands
July 1, 2020

Brand activism: Five examples of social activism that resonate with Gen Z

Being part of social justice activism is a risk that a lot of brands weren’t willing to…
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Trends
June 9, 2020

Meet the post Covid-19 consumer… The new world trends you really need to know

Coronavirus has changed everything. From how we shop, work and socialise to our attitudes towards…
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Trends
June 8, 2020

How Coronavirus is affecting spending habits

We asked our global community about the impact Coronavirus has had on their current spending…
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Brands
May 29, 2020

Covid-19 Tracker Week Eight: As lockdown eases we see the emergence a new, more considered consumer

Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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Brands
May 18, 2020

Covid-19 Tracker Week Six: Why 85% of employees won’t return to work without social distancing…

Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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Brands
May 13, 2020

BRAND HEROES: FIVE brands doing all the right things in the midst of Covid-19

In the last six weeks, the outbreak of Covid-19 has irreversibly transformed our lives. Our…
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Brands
April 27, 2020

Covid-19 Tracker Week Four: 40% of shoppers continue to shop online as lockdown persists

Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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Brands
April 20, 2020

Covid-19 Tracker Week Three: Panic buying decreases but anxiety is still on the rise

Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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Brands
April 13, 2020

Covid-19 Tracker Week Two: Up to 60% of people leverage new tech as isolation becomes the ‘new norm’

Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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Brands
April 6, 2020

Covid-19 Tracker Week One: Threats to mental health with those suffering anxiety up to 70%

Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers…
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Brands
March 25, 2020

Covid 19: Why 40% of consumers are moving shopping online

With each passing day, headlines surrounding the coronavirus seem to be getting more and more…
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Youth
January 29, 2020

Social listening: Going beyond Instagram for the true voice of Gen Z

Gen Z spend their lives on social networks, right? Therefore, it follows that ‘social media…
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Brands
January 29, 2020

How caring are YOU? Why being ‘actively altruistic’ will reign supreme in 2020

There’s been no shortage of 2020 life hacks shared by our global community in recent…
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Brands
January 22, 2020

New Year New You: The 10 ways global consumers will be living better in 2020

We all know the ‘New Year New You’ clichés: eat less, run more, be kind…
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Brands
January 9, 2020

10 food trends for 2020… And what they will mean for your brand

Our Bulbsharers love food. Over the past three months, we’ve launched a flurry of foodie…
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BrandsBusiness
January 5, 2020

CX marks the spot: How to retain 42% more customers by co-creating your customer experience

If you work in branding, the word ‘experiential’ has probably become firmly rooted in your…
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Brands
December 5, 2019

‘No low’ rising… What the burgeoning alcohol-free trend will mean for your brand in 2020

Once upon a time, only boring people drank no-alcohol beer. And if you were driving,…
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Brands
November 28, 2019

Purpose power: How to get cut-through in a sea of social purpose

Brands are pulling out all the stops to convince us that they stand for more…
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Brands
November 7, 2019

Why consumers are STILL crying out for a global brand to take the initiative on recycling…

When it comes to recycling, our Bulbsharers are passionate and committed, but all too often…
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Brands
October 30, 2019

Sustainability soapbox… What Bulbshare users told us about brands and sustainability

When it comes to sustainability, our Bulbshare community REALLY cares – and they’re going beyond…
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Brands
October 17, 2019

Why micro-influencers could generate a 40% purchase rate for your brand

It was recently reported that Christiano Ronaldo was paid half a billion dollars by Nike…
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Brands
September 2, 2019

The path to authenticity: How to truly connect with modern audiences

Authenticity continues to be a marketing buzzword - and the holy grail for brands looking…
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Media
August 29, 2019

How to be in the 26% of brands that audiences actually care about

The broadcast model of advertising is dead. Audiences, especially younger audiences, do not trust mainstream…
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Brands
August 15, 2019

Co-creation toolkit: Becoming a participation brand in five easy steps

Co-creation is the future for brands. As audiences increasingly seek two-way conversations, collaboration and the…
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Brands
July 11, 2019

How to increase engagement by 20%: The power of online communities

These days, social media accounts are no longer good enough for brands looking to nurture…
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Brands
June 27, 2019

Cannes Lions: Putting people at the heart of your brand

We’ve just returned from the ‘64th International Festival of Creativity’ that was Cannes Lions 2017.…
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Government
June 20, 2019

How an influencer campaign increased the youth vote by 600,000

This election has changed the landscape of British politics and one of the clearest messages…
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Government
June 13, 2019

How to drive citizen engagement through co-creation

Citizen engagement should be integral to how any government department defines strategy and approaches policy-making. By…
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Build your customer community

Paul Thomas, Asahi Global Director

"Bulbshare has been a revolutionary insight tool within our business – allowing us to quickly reach hundreds of consumers across our key markets and engage them in both qual and quant activities. It has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!"
Paul Thomas, Asahi Global Director, Insights, Planning and Performance

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