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Future-proofing product design with an FMCG giant

Speed-testing design concepts with 600 Russian consumers.

"Having the Bulbshare community on-hand allows us to generate insight into our territories in a significantly faster and more cost-effective way than our traditional methods - while at the same time allowing us to go deeper and broader into related themes that we might not ordinarily explore."
Marc Sheasby, Research and Engineering Innovation Leader, Kimberly-Clark


Founded in 1872, Kimberly-Clark is one of the world’s leading fast moving consumer goods (FMCG) businesses, with approximately 42,000 employees worldwide. Specialising in paper-based products, its many household brand names include Kleenex facial tissues, Kotex feminine hygiene products and Andrex toilet paper.


Kimberly-Clark wanted to gain insight around the attitudes and behaviours of young Russian women towards feminine hygiene products – testing new products, creative concepts and brand positioning.


We built a community of 600 Russian women who tested products via physical samples and through in-app concept-test heatmapping – gaining insight around key attributes, user-experience and packaging. We also conducted online ideation workshops allowing us to speed-test design concepts for ultra-fast turnaround insight.


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