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Word of mouth campaigns

Finding a scalable solution to drive word-of-mouth around eBay initiatives, content and campaigns.

Overview

eBay is where the world goes to shop, sell, and give.

Aim

Bulbshare worked with eBay and a community of micro-influencer shoppers (buyers and sellers) to drive word-of-mouth conversations around key eBay product verticals and initiatives.

Strategy

Build a community of 100 of the UK’s top up-and-coming micro influencers with experience of specific eBay product verticals to share engaging content with their followers, driving traffic to the eBay platform, increasing sales and revenue, while reducing marketing spend.

Results

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