Transform your marketing with
user-generated content

Supercharge your campaign cut-through with authentic community-generated content.

User-generated content: the new ROI.

See how we drove 43 million content views for Voxi by Vodafone

Discover how Bulbshare built a community of young creatives to be at the very heart of Voxi by Vodafone’s marketing strategy.

Strategy

Bulbshare recruits a community of 100 of the UK’s top young creatives and influencers, aged 16 – 25. The Bulbshare platform is used to engage with the community in real-time, generating authentic, original content to be distributed across social media driving mass awareness and reach.

Overview

Vodafone has ramped up its ambitions to become the provider of choice for young people with the launch of Voxi – a standalone, SIM-only network designed for under 25s that is putting young creatives at the very heart of its marketing strategy.

Aim

To build and activate a totally new brand that resonates with 16-24 year-olds across the UK.

Results

GETTING STARTED

How it works

Bulbshare’s unique content and advocacy technology gives you direct access to your customers, allowing you to drive authentic, at scale user-generated content to support all your marketing goals.

Our integration with Bazaarvoice enables us to syndicate the content online to an audience of millions worldwide. All results are trackable and give you great insight into your customers’ mindset.

Eliana Wahnon

Vice President Consumer & Market Intelligence, Nestlé CPW

“Through a 5-year partnership with Bulbshare we’ve conducted insights in 16+ countries worldwide. With a wealth of knowledge and data assets, coupled with our expertise and strong relationships, this technology empowers us to evolve faster in our work.”

Simon Pollock

VP Consumer Insights, Nestlé Cereals

“Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis.”

Paul Thomas

Global Insights Director, Asahi

“(Bulbshare) has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!“

Sam Crossman

Chief Digital Officer, L’Oréal

“Customer communities are the future. You need to connect with them. That’s what Bulbshare enables, and I expect to see every brand start to create these communities in the next few years.”

Ellis Lanyon

Head of Digital, NYX Professional Makeup UK

“Consumers’ expectations have dramatically changed. We’re building out a more participatory model… Putting consumer voice at the centre of what we do.”

“84% trust a company
more if they use actual
customers in their ads.”

CUSTOMERS BECOME YOUR MARKETERS

How can UGC hero your brand?

Connect to your customers like never before and use those connections to enhance your marketing efforts. By building a community of brand ambassadors, you can unleash the power of word-of-mouth marketing with user-generated content. Drive thousands of reviews, ratings, likes and shares – to make your content work for you.

All likes, clicks and shares are fully trackable via our live, AI dashboard.

of customers are rejecting influencers in favour of real voices.

OF BRANDS BELIEVE ONLINE CONTENT COMMUNITIES ARE A DIRECT ROUTE TO IMPROVING TRUST.

of customers want to be involved in branded content creation.

LET YOUR UGC DO ALL THE WORK

What UGC can do for you

84% of millennials stated that they did not like traditional marketing and, what’s more, they didn’t trust it. This is the driving force behind the emerging power of user-generated content.

Users will trust your brand more when they hear from other users.