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Collaborating for kindness

Co-creating with customer communities in the UK and US.

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Overview

A part of Unilever, Simple is a British brand of skincare and soap products, catering to sensitive skin.

Aim

Generate insights and ideas from consumers across North America and the UK around Simple's core brand purpose of spreading Kindness.

Strategy

We built a 1000-strong community of everyday consumers, creatives and tastemakers from the UK and USA. Over six weeks, we launched 21 briefs focusing on the concepts of kindness and social purpose and our community came back with over 7000 responses - ranging from insight and idea generation to creative content.

Results

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