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Transforming the in-store experience with Reckitt Benckiser

Healthcare performance in Tesco Express was growing but penetration was still low. Reckitt Benckiser UK wanted to overdrive this format.

Overview

The Health and Hygiene Home divisions of RB are on a mission to ensure people have healthier lives and happier homes. Their brands are in stores in nearly 200 countries and are trusted by millions every day to make their lives healthier and homes happier.

Aim

RBUK wanted a customer-led plan to engage Tesco buyers and develop and validate different in-store executions to overdrive performance.

Strategy

We built a community of customers nationwide leveraging Bulbshare technology to provide in-store insight and ideas in real time - including video testimonials direct from Tesco stores. Shoppers indicated low awareness of health care and recommended a change to fixture POS and outdoor signage. The insight provided led to a trial and rollout during winter meds season.

Results

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