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Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out all the stops to resist traditional advertising....

Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis...

There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated...

When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of...

From metaverse menus to abstemious alcohol, 2022 is serving a fresh batch of food and drink trends catered to...

From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be...

“Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which”...

“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.”...

Since the pandemic started, many businesses have struggled to keep up. However, for some disruptors, it has been an opportunity they eagerly seized...

You’ve heard of user generated content, right? Well, what about employee generated content?...

2021has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and...

Who is the best marketeer for your brand? They may not be the colleague with the marketing masters degree. They may not have 10+ years of experience. They may not be in your company, let alone your...

With Black Friday looming, the war for the customer’s attention is on. And, with easing lockdowns and life returning to normal...

We’re all guilty of projecting an idealised self-image into the world. Be it on social media, dating profiles or consumer surveys...

Across social media, brands clamour for attention in a vast, dynamic space where the challenge of deciphering the ever-changing attitudes and trends of billions of...

When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might believe the two questions are...

The world has gone digital – and focus groups are no exception.Over the last 18 months, the Covid-19 pandemic has accelerated what was already a rapid move towards...

The last 18 months have seen a digital revolution that provided community and connectivity in isolating times. Covid accelerated the shift towards online shopping and...

Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that...

The last decade initiated a shift in how brands relate to their customers. Gone are the days of one sided relationships between...

After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once again. And in the UK, the 21st of June signals that long anticipated freedom...

In an increasingly remote world, audiences are readier than ever to connect online - and this is no different when it comes to...

If ever there was a lesson in the chaos that results from not listening to your audience, the Super League is it...

Consumer insight communities are fast becoming an indispensable part of brand strategy when...

More and more brands are rethinking their strategies when it comes to digital marketing...

It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of…