Change4Life Logo

Building a healthier nation through citizen collaboration

Citizen-led insight and content to inform how C4L inspires healthier choices and more active lifestyles across the UK.

Overview

As the country's first social marketing campaign geared towards dealing with childhood obesity, Change4Life is an English public health programme which strives to influence families to make healthier choices.

Aim

Work with Change4Life to develop insights and content to influence citizens to make positive, healthy changes towards children's snacking habits.

Strategy

Recruit a community of citizens to create content to increase awareness and use of Change4Life's digital resources, while ensuring it is adaptable and meaningful for families to make conscientious changes in their children's snacking habits.

Results

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