At scale product reviews at half the cost and twice the speed of existing solutions
Super-charging customer content for the world's largest food and beverage company.
Simon Pollock, VP Consumer Insights, Nestlé Cereals.
50% of the cost and twice the speed of previous solutions.
Reviews syndicated to a network of 1 million shoppers.
86% conversion rate, generating 4 and 5 star reviews - with 90% of the community making peer-to-peer recommendations.
Overview
Bazaarvoice is a technology company that helps brands generate a multitude of user-generated content on their e-commerce websites. Via Bulbshare's Bazaarvoice integration, we are able to generate product reviews and user-generated-content directly from our customer communities and syndicate them at scale across multiple web platforms for the brands we work with.
Aim
Generate product reviews at scale directly from the Nestlé global insight community to drive brand advocacy and authentic UGC at a faster speed, lower cost and greater volume than previous solutions.
Strategy
Bulbshare provides Nestlé with an always-on insight community across 6 international markets, from which 100s of reviews are gathered and distributed onto their e-commerce sites. When a project is launched, reviews are submitted within the Bulbshare app via our unique social sharing technology, then automatically sent to Bazaarvoice for moderation.
Once processed, the reviews are syndicated to a network of 1 million shoppers and their performance is tracked. The Bulbshare reviews solution, with Bazaarvoice integration, is twice the speed and half the cost of previous methods.
Results
50% of the cost and twice the speed of previous solutions.
Reviews syndicated to a network of 1 million shoppers.
86% conversion rate, generating 4 and 5 star reviews - with 90% of the community making peer-to-peer recommendations.
