Future-proofing product design with an FMCG giant
Speed-testing design concepts with 600 Russian consumers.
100s of video testimonials, informing product development.
Remote virtual workshops used to speed-test design concepts.
600-strong community based on niche customer segments.
Overview
Founded in 1872, Kimberly-Clark is one of the world’s leading fast moving consumer goods (FMCG) businesses, with approximately 42,000 employees worldwide. Specialising in paper-based products, its many household brand names include Kleenex facial tissues, Kotex feminine hygiene products and Andrex toilet paper.
Aim
Kimberly-Clark wanted to gain insight around the attitudes and behaviours of young Russian women towards feminine hygiene products – testing new products, creative concepts and brand positioning.
Strategy
We built a community of 600 Russian women who tested products via physical samples and through in-app concept-test heatmapping – gaining insight around key attributes, user-experience and packaging. We also conducted online ideation workshops allowing us to speed-test design concepts for ultra-fast turnaround insight.
Results
100s 100s of video testimonials, informing product development.
Remote virtual workshops used to speed-test design concepts.
600-strong community based on niche customer segments.
