Co-creation for the Better
Co-creating a strong brand of 'Premium Cat Food' for the market
Increase in on-trade distribution points
Content, insights, and demographic information for future campaigns
Increased presence on multiple social media platforms
Overview
Kraft Heinz is a food company dedicated to social reponsibility and sustainability in North America, looking to increase their global presence.
Aim
To successfully enter the market for 'Premium Cat Food' in New Zealand through the launch of their new brand.
Strategy
Recruit an exclusive group of 50 - 100 ambassadors to respond to a set of briefs, gaining an understanding of consumption patterns and new ideas for the brand. By combining the insights and ideation, create new concepts for the community to evaluate, building a strong brand for the market.
Results
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