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Increase in on-trade distribution points
Content, insights, and demographic information for future campaigns
Increased presence on multiple social media platforms
Overview
BBC Three is a badge of quality - shorthand for content that has purpose, that stimulates emotions and provokes reactions. They back the best British talent and ideas. BBC Three is bold, British, creative.
Aim
Work with BBC Three and their target audience to develop digital-first content as the channel moved online.
Strategy
Recruit and manage an exclusive community of top emerging UK creatives to upload insights and content in response to briefs set by BBC Three marketing and commissioning teams. Build deep engagement and strong connection between BBC Three and the next generation of content creators and publishers.
Results
92% Engagement rate across the community.
Content-rich digital hub in Bulbshare.
Ongoing collaborations between the BBC and the BBC Playground community.
