Putting customer voice at the heart of innovation for a household name
Customer-led product development driving plant-based dairy innovation for Nestlé.
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700+ strong UK plant-based community based on niche demographic and behavioural segmentation.
100s of video testimonials with product usage experience and ideation to inform innovation and marketing strategies.
Half the cost and twice the speed of traditional consumer research.
Overview
Nestlé is the world's largest food and beverage company. On a daily basis, they work to unlock the power of food to enhance quality of life for everyone - both today and for generations to come.
Aim
Create a targeted community of 700 UK plant-based dairy consumers based on granular demographic and behavioural profiles. Our community allows Nestlé's plant-based dairy innovation division to get to the heart of the consumer, enabling faster turnaround insight and product innovation at-scale, via 1000s of daily video and data-based insights, shared in real-time.
Strategy
Penetrating a growing and diverse market, we empower Nestlé to understand brand perception, gauge consumer reactions to products, category behaviours and brand preferences, and assess experiences with innovation products against in-market competitor brands
Our delivery of fast, in-the-moment, and authentic consumer results at-scale, coupled with deep exploratory insight-led research, is transforming how the brand approaches research and development. Our approach is typically half the cost and twice the speed of traditional methods with richer, more nuanced consumer feedback.
Results
700+ strong UK plant-based community based on niche demographic and behavioural segmentation.
100s of video testimonials with product usage experience and ideation to inform innovation and marketing strategies.
Half the cost and twice the speed of traditional consumer research.
