Consumer-led innovation for a global pet-care brand
Helping Purina stay ahead via multi-channel, real-time research.
Maud Hua-Bulteau & Catherine Ropers, Insight Managers, Nestlé Purina EMENA
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1,500 strong community of targeted pet owners.
Product and concept-screening at scale to guide innovation.
Virtual workshops for fast turnaround insight.
Overview
Purina is the second-largest pet food company globally, with a range of household name brands, including Purina One, Felix and Friskies. Driven by a belief that people and pets are better together, they work every day to create richer lives for pets and the people who love them, while caring for the planet we share.
Aim
Create an online insight community of 1,500 pet owners to enable quick turnaround insight, creative exploration and innovation.
Strategy
We’ve built a multi-channel insight community made up of targeted pet owners, generating ongoing real-time insights via live video interviews, virtual focus groups and written research briefs. Bulbshare’s wealth of insight informs a variety of use-cases from creative concept and claims screening to user-testing products and exploratory research.
Results
1,500 strong community of targeted pet owners.
Product and concept-screening at scale to guide innovation.
Virtual workshops for fast turnaround insight.
