Gaining real-time shopper insight during the cost-of-living crisis
Giving P&G a panoramic view of consumer behaviours amidst record inflation
"Working with Bulbshare has transformed the way we connect with our consumers in the UK. The community gives us the ability to connect quickly – often within minutes – providing us with fast, actionable insights that we have used to answer a variety of business needs.”
800+ insight community across the UK from niche behavioural demographics
AI analysis driving super quick turnaround with 33 projects delivered across six months
Omni-channel insights across multiple categories, including hair, baby and personal care
Overview
P&G is the world’s largest consumer goods company and is home to many of the most trusted brands on the market, specialising in a wide range of consumer health and personal care products that make every day more than ordinary.
Industry
Consumer Goods
Bulbshare community
UK
Use case
Insights, trackers, consumer connects
Aim
Build a community of UK consumers of P&G categories and brands to explore attitudes and behaviors during the ongoing cost-of-living crisis. Understand how customers are responding to the challenges they are facing and what changes, if any, they are making to their behaviour.
Strategy
Recruit an 800-strong community of household shoppers from a variety of generations and life stages to create an always-on consumer hub that gives P&G in-the-moment engagement. The community puts the business in touch with consumers in real time to better understand the why, what, and when throughout the shopper domain.
Through deeper consumer immersion and empathy, Bulbshare facilitates at-scale insight for P&G, ensuring the client stays ahead of the curve and informed on future trends.
Results
800+ insight community across the UK from niche behavioural demographics
AI analysis driving super quick turnaround with 33 projects delivered across six months
Omni-channel insights across multiple categories, including hair, baby and personal care
