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Simon Pollock

VP Consumer Insights, Nestlé Cereals

Simon Pollock
“Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis.”

Paul Thomas

Global Insights Director, Asahi

Paul Thomas
“(Bulbshare) has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!“

Sam Crossman

Chief Digital Officer, L’Oréal

Sam Crossman
“Customer communities are the future. You need to connect with them. That’s what Bulbshare enables, and I expect to see every brand start to create these communities in the next few years.”

Ellis Lanyon

Head of Digital, NYX Professional Makeup UK

Ellis Lanyon
“Consumers’ expectations have dramatically changed. We’re building out a more participatory model… Putting consumer voice at the centre of what we do.”


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Featured in

Designing the future with a tech giant
Co-creating the future of mobile audio experiences with customers across the UK and US.
Co-creating the future of breakfast
Building a global insight community with the world's largest food and beverage company.
Voxi by Vodafone
Building a community of young creatives to be at the very heart of Voxi by Vodafone's marketing strategy.
Collaborating for kindness
Co-creating with customer communities in the UK and US.

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View our latest content

Football’s £3.5bn female fan own goal

Football is slowly changing, supported by the rise of the Women’s Super League and the recent success of the English national team, winners of Euro 2022. But female fans continue to face significant issues that are limiting how often they attend men’s matches. Download our female football fan report to find out the details behind ‘football’s £3.5m female fan own goal’.

The plastic problem: what customers want from brands and retailers

The plastic problem has been identified by our community of 1,200 everyday sustainability champions as their most pressing sustainability concern. Over one month, we delved deeper into this topic using a range of methods to record responses, capture attitudes, and understand behavioural drivers and barriers.

The research revolution: The insight buyer’s guide to agile, cost-effective, community-led research

Can we expect rich results from transactional research and dispassionate participants? Brave brands say no – and they’re making the switch from today’s top-down validation of existing hypotheses to a radical bottom-up approach, fuelled by consistent communities of creatives and consumers.

Festive Forecast: How consumers will be spending during a winter of record inflation

This winter may be a time of tightened pursestrings in comparison to previous years for many shoppers; for others, Black Friday will be a golden opportunity to seize bargains in a time when low prices are rare goods.

WINTER SPEND FORECAST: How 5 real consumers will be shopping over Black Friday and Christmas in a cost of living crisis

Rampant spending usually characterises Black Friday and Christmas. This year promises to be different, as 81% feel their budget is significantly impacted by record inflation.

Next gen shopping: How to connect with Gen Z consumers during record inflation

They’re young. They’re powerful. And they’re dictating the new rules of commerce. Gen Z may only be 7-26 in age, but they make up 40% of global consumers and have $360 billion spending power. The trick is getting them to spend it.

How to build a community led brand, with L'Oréal: Your guide to putting customer voice and community at the heart of operations

Discover the deck from our webinar with L’Oréal’s very own Kim-Lin Capes and Bulbshare’s Roxanne Smith to unlock the stats on how NYX Professional Makeup’s platform, Makeup ADDYX, is changing the landscape of consumer interaction and putting the customer first.

How to build a community led brand, with L'Oréal: Your guide to putting customer voice and community at the heart of operations

Join L’Oréal’s Kim-Lin Capes and Bulbshare’s Roxanne Smith on 29.09.22 at 15:00 BST as we discuss how platforms like Makeup ADDYX are changing the landscape of consumer interaction and putting the customer first.

The cost of living eBook: Your guide to buying behaviours in times of record inflation

In this upward spiral of prices that wages haven’t caught up to, how are the buying behaviours of consumers evolving and what changes might brands need to foresee in order to better serve their customers?

Community Purpose Playbook: How to put purpose at the heart of your brand to resonate with your customers

In the era of the B Corp, CSR doesn’t cut it any more. Critics are dismissing the perfunctory gestures corporate social responsibility represents. At best, CSR offsets more harmful impacts, at worst, it’s a marketing tool that belies inaction.

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Empathy diaries

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Competitor analysis

Gain insights on the strengths and weaknesses of all your competitors.


Brand identity and positioning

Gain a full understanding of brand perception and learn what your customers want to see from your brand.


Customer Connect

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Product placement

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Creative concept testing

Gain at-scale feedback on creative concepts and packaging designs with heatmapping and ideation.


Product reviews

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