Change4Life_Logo@2x

Building a healthier nation through citizen collaboration

Citizen-led insight and content to inform how C4L inspires healthier choices and more active lifestyles across the UK.

Over 600 pieces of content and insight per month.

Authentic community feedback validating efficacy and awareness of government campaigns, apps and initiatives.

100s of ideas direct from the community used to inform and develop social media strategy and campaigns.

Overview

As the country's first social marketing campaign geared towards dealing with childhood obesity, Change4Life is an English public health programme which strives to influence families to make healthier choices.

Industry

Government

Bulbshare community

Government git merge remotes/origin/master

Use case

Insight and content

Aim

Work with Change4Life to develop insights and content to influence citizens to make positive, healthy changes towards children's snacking habits.

Strategy

Recruit a community of citizens to create content to increase awareness and use of Change4Life's digital resources, while ensuring it is adaptable and meaningful for families to make conscientious changes in their children's snacking habits.

change4life_phone@1x

Results

Over 600 pieces of content and insight per month.

Authentic community feedback validating efficacy and awareness of government campaigns, apps and initiatives.

100s of ideas direct from the community used to inform and develop social media strategy and campaigns.

change4life-unlock-power

Unlock the power of your customers with Bulbshare

Schedule a demo

See how Bulbshare can revolutionise the way you interact with your customers.