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Product Innovation
Customer feedback and ideation informing product development.
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Consumer Insight
1000s of responses in hours driving real-time customer data.
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Marketing + Content
Advocacy marketing, social-commerce, product reviews and more.
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E-commerce + Reviews
Authentic user-generated reviews syndicated online to millions.
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Employee Experience
Engage your teams for better employee experiences.
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- Use Cases
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Creative concept testing
Gain at-scale feedback on creative and packaging concepts via image heatmapping.
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Customer Connect
Connect to global communities for in-depth interviews and at-scale virtual workshops.
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Product placement
Get real-time, in-situ, rich media feedback on how your customers view your products.
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Product ratings and reviews
Authentic community-generated product reviews, syndicated online to millions.
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Brand identity and positioning
Understand how your customers perceive your brand identity and positioning.
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Empathy diaries
Listen to authentic consumer voices and track sentiments over time via video uploads.
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Competitor analysis
Gain at-scale insights on the strengths and weaknesses of all your competitors.
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Exploratory qual
Uncover key learnings and trends, and deep-dive for in-depth or contextual exploration.
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Transform your customer connections
Drive insight, content and customer advocacy on a whole new level.
See what you can do with Bulbshare
Exploratory qual
Uncover key learnings and trends, and deep-dive for in-depth or contextual exploration.
- Beat the competition by identifying trends ahead of the curve and new behaviour patterns before they become mainstream.
- Bring topics to life through consumer voices and contextual examples, with open-ended questions that enable fully detailed, nuanced responses.
- Rich multimedia capabilities allowing you to step into your consumers’ homes and lives via video and photo uploads.
Empathy diaries
Get into the heart of your customers’ lives with always-on access and video diaries.
- Listen to the authentic voices of your customer communities via direct video uploads.
- Track consumer sentiment across time with a consistent, always-on community.
- Get direct product feedback plus customer ideation on how products can be improved.
Competitor analysis
Gain at-scale insights on the strengths and weaknesses of all your competitors.
- Optimise your offering based on an in-depth audit of the competition, highlighting gaps and opportunities.
- In-situ insights anchored in actual behaviour and in context learning, such as during shopping, unboxing, or product trialling.
- Rich media briefs and video uploads that allow for observation-based learning.
Brand identity and positioning
Gain a full understanding of brand perception plus what your customer wants to see from your brand.
- Understand how your customers perceive your brand’s identity, as well as how they rate its performance.
- Make strategic decisions about market positioning, campaign efficacy and new product development.
- Define the parameters in which your brand can realistically exist with your customer base.
Customer Connect
Virtual global workshops connecting customers from anywhere in the world, twice as quick and half the cost of traditional solutions.
- Gather insight at half the cost and twice the speed of traditional workshops.
- Connect to global communities for in-depth interviews, live product feedback sessions and creative workshops.
- Get in front of hard-to-reach customer segments such as high-net-worth individuals, vulnerable groups and teens.
Product placement
Get real-time, in-situ, rich media feedback on how your consumers view your products.
- Inform product development with an in-depth understanding of consumer needs, pain-points and truths.
- Anchored in actual behaviour and in-context learning, such as during unboxing and usage of the product.
- Video responses giving in-depth contextual learnings.
Creative concept testing
Gain at-scale feedback on creative concepts and packaging designs with image heatmapping and community ideation.
- Gain feedback on creative content before it goes live, so you can be confident your campaign will resonate.
- Utilise at-scale image heatmapping, built-in video response analysis and AI sentiment tracking.
- Set timed responses to gauge honest, instinctive feedback.
Product ratings and reviews
Authentic community-generated product reviews, syndicated online to millions.
- Build trust with large sample product reviews and ratings - syndicated online via our Bazaarvoice integration.
- Embed links within your reviews, driving traffic to product, e-commerce, or web pages, increasing your sales.
- Track clicks, likes, and sales via our live AI dashboard.
What our customers say...
Simon Pollock
VP Consumer Insights, Nestlé Cereals
“Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis.”
Paul Thomas
Global Insights Director, Asahi
“(Bulbshare) has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!“
Sam Crossman
Chief Digital Officer, L’Oréal
“Customer communities are the future. You need to connect with them. That’s what Bulbshare enables, and I expect to see every brand start to create these communities in the next few years.”
Ellis Lanyon
Head of Digital, NYX Professional Makeup UK
“Consumers’ expectations have dramatically changed. We’re building out a more participatory model… Putting consumer voice at the centre of what we do.”
