Any consumer segment. Anywhere in the world.

We drive 1000s of real-time consumer insights every day, from every corner of the globe – and we analyse that data more quickly and with more meaning than ever before with our AI technology.

Consumer Insight | Bulbshare

At-scale global insights: with 1000s of daily responses in real-time.

How we built a global insight community for Nestlé

We put customer voice at the heart of operations for Nestlé – with 14 customer communities across key international markets, sharing 1000s of insights daily.


Bulbshare is providing Nestlé Cereals with an always-on community of thousands of engaged consumers in seven international markets across Europe, APAC and Latin America to co-create new brand positioning, advertising creative, activation ideas and product concepts. We are also providing access to additional pop-up communities on an adhoc basis when required.


Nestlé Cereals’ mission is to make breakfast better for families across the globe. A leading global breakfast cereal company, they are the name behind some of the world’s most iconic breakfast cereal brands, such as Nesquik, Cheerios, Fitness and Chocapic to name but a few.


To create multiple insight communities across key global markets enabling quick-turnaround targeted insight to explore consumer attitude, behaviour and empathy.



How it works

Our mobile-first technology means users can upload photo and video content wherever and whenever they want – and our live AI dashboard allows you to auto-translate foreign language responses, as well as tracking key words and sentiments and identifying images. You can also engage users with A/B and swipe-testing, media uploads and image heatmapping – all embedded in one survey.

Eliana Wahnon | Bulbshare

Eliana Wahnon

Vice President Consumer & Market Intelligence, Nestlé CPW

Simon Pollock | Bulbshare
“Through a 5-year partnership with Bulbshare we’ve conducted insights in 16+ countries worldwide. With a wealth of knowledge and data assets, coupled with our expertise and strong relationships, this technology empowers us to evolve faster in our work.”
Simon Pollock | Bulbshare

Simon Pollock

VP Consumer Insights, Nestlé Cereals

Simon Pollock | Bulbshare
“Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis.”
Paul Thomas | Bulbshare

Paul Thomas

Global Insights Director, Asahi

Paul Thomas | Bulbshare
“(Bulbshare) has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!“
Sam Crossman | Bulbshare

Sam Crossman

Chief Digital Officer, L’Oréal

Sam Crossman | Bulbshare
“Customer communities are the future. You need to connect with them. That’s what Bulbshare enables, and I expect to see every brand start to create these communities in the next few years.”
Ellis Lanyon | Bulbshare

Ellis Lanyon

Head of Digital, NYX Professional Makeup UK

Ellis Lanyon | Bulbshare
“Consumers’ expectations have dramatically changed. We’re building out a more participatory model… Putting consumer voice at the centre of what we do.”

Five steps to maximising your insight budget

Five steps to maximising your insight budget

The future of consumer insight

More and more future-facing brands are moving towards customer communities for insight and content. Knowing your customer is the first step to making sure you are providing them with exactly what they need – and putting customer voice at heart of your brand will drive consumer loyalty and retention.

Bulbshare provides you with direct, instant access to your consumer segment to start authentic conversations and gain data and insight via our user-friendly mobile interface and AI dashboard.

of customers think products developed with customer collaboration are better.
of customers want to be involved in branded content creation.

The Bulbshare advantage

Our real-time technology drives thousands of responses every day from customer communities all over the world – and we recruit those communities in a matter of hours, no matter how niche.

The millions of customer data points we gather every day are driven through our rich media surveys, online workshops and in-app heatmapping – and all our responses are auto-analysed via our live AI dashboard.

of consumers want product personalisation based on research.
increase in operating margins for brands that use consumer data and analytics.
increase in business success when companies are customer-centric.

Discover how Bulbshare can revolutionise
how you do consumer insight.

Schedule a demo

See how Bulbshare can revolutionise the way you interact with your customers.

Resources - User Reviews | Bulbshare

Agile research in a remote world: Five steps to maximising your insight budget

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