Speed test
products at scale

And run remote user-feedback and ideation workshops.

User-test products and creative with  in-app heatmapping and automated AI analysis.

How we put customer voice at the heart of product development for Asahi

Discover how Bulbshare built five global insight and innovation communities across key international markets for the brewing giant.

Strategy

Bulbshare recruits five 1,000 strong communities across the UK, Canada, US, Australia and France based on granular customer segments, profiling them against Asahi’s target consumer.

We use these communities on an ongoing basis to provide everything from insight and ideation around new product development, to feedback on marketing campaigns and activations – making customer voice an integral part of all planning and operations at Asahi.

Overview

Founded in Japan in 1889, Asahi Group has become one of the world’s largest beer, spirits, soft drinks and food businesses, with a multitude of major international brands in its portfolio.

Aim

Build online customer communities across key international markets, enabling agile connections for insight, product development and feedback on marketing campaigns.

Results

GETTING STARTED

How it works

Our technology lets you recruit communities anywhere in the world in a matter of hours, based on hyper-niche customer segments. You can then auto-tag your community and target your projects based on granular customer profiles.

Paul Thomas

Global Insights Director, Asahi

Paul Thomas
“(Bulbshare) has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!“

"85% of our community prefer online workshops to save money, time, and travel"

Building customer communities

Always-on product innovation

The future of product ideation is not sitting in your Research and Development department , but rather in the heart of your customers and their opinions. Generic research on market segments is no longer sufficient. To make sure your product is meeting the exact needs of your target market, you need to find out the why and how behind their purchasing decisions.

Bulbshare lets you test creative concepts and packaging in-app driving 1000s of responses in hours – mapping the areas of your products gaining traction with consumers.

0%
of customers think products developed with customer collaboration work better.
0%
of customers enjoy helping brands with product development.
0%
of customers want to be involved in branded content creation.
Customer-led product development

The Bulbshare advantage

Let Bulbshare get instant insight direct from your audience – putting customer voice at the core of your innovation. With the ability to use AI analysis with sentiment tracking, we can filter positive and negative comments, showing the areas of your products that are working and not working.

We’ll ideate with your customer developing products in collaboration, using video interviews and remote ideation workshops, to get real insights, at scale.

0%
of consumers want product personalisation based on research.
0%
increase in operating margins for brands that use consumer data and analytics.
0%
increase in business success when companies are customer-centric.

Discover how Bulbshare can revolutionise
how you do product innovation.

Schedule a demo

See how Bulbshare can revolutionise the way you interact with your customers.

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