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De-risking product launch across Italy, France, Hong Kong and the UAE for Italy’s number one makeup brand
Building a global insight community of makeup buyers for one of the world’s leading beauty brands.
Targeted community insights driving decisions around brand direction and product launch.
At scale user-testing leading to packaging design innovations.
Insight around brand preference in multiple key global territories.
Overview
KIKO MILANO is the number one makeup brand in Italy. Founded in Milan in May 1997, it has gone on to revolutionise the way cosmetics are sold globally, identifying the makeup trends of the moment, and making them accessible to all.
Industry
Makeup and cosmetics
Bulbshare community
Italy, France, Hong Kong, United Arab Emirates
Use case
Insight, ideation and user-testing
Aim
Build a targeted community of KIKO buyers and other key makeup brand users across Italy, France, Hong Kong, and the United Arab Emirates to understand brand perceptions and consumer packaging preferences.
Strategy
KIKO MILANO want to assess the credibility and appeal of new products and design concepts to de-risk product launch across multiple new collections.
Results
Targeted community insights driving decisions around brand direction and product launch.
At scale user-testing leading to packaging design innovations.
Insight around brand preference in multiple key global territories.
