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BulbshareAI
Human insights. Enhanced with AI.
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Product Innovation
Customer feedback and ideation informing product development.
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Consumer Insight
1000s of responses in hours driving real-time customer data.
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Marketing + Content
Advocacy marketing, social-commerce, product reviews and more.
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E-commerce + Reviews
Authentic user-generated reviews syndicated online to millions.
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Employee Experience
Engage your teams for better employee experiences.
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- Use Cases
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Creative concept testing
Gain at-scale feedback on creative and packaging concepts via image heatmapping.
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Customer Connect
Connect to global communities for in-depth interviews and at-scale virtual workshops.
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Product placement
Get real-time, in-situ, rich media feedback on how your customers view your products.
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Product ratings and reviews
Authentic community-generated product reviews, syndicated online to millions.
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Brand identity and positioning
Understand how your customers perceive your brand identity and positioning.
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Empathy diaries
Listen to authentic consumer voices and track sentiments over time via video uploads.
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Competitor analysis
Gain at-scale insights on the strengths and weaknesses of all your competitors.
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Exploratory qual
Uncover key learnings and trends, and deep-dive for in-depth or contextual exploration.
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Transforming how a finance giant connects to its customers
Putting customer voice at the heart of operations for a global financial services leader.
1000 strong community with niche targeting based on high-net-worth profiles.
Tens of thousands of real-time consumer interactions driving quicker, more cost-effective research.
Remote virtual workshops for fast turnaround insight.
Overview
For more than 140 years, Prudential Financial has helped individual and institutional customers grow and protect their wealth. They are known for delivering on their promises to their customers and are recognised as a trusted brand and one of the world’s most admired companies.
Industry
Financial services
Bulbshare community
US
Use case
Insight, ideation and user-testing
Aim
Create an online insight community of 1000 high-net-worth individuals across the US to enable quick-turnaround insight, content and advocacy.
Strategy
Prudential’s mission is to drive insights, content and customer advocacy faster and more cost effectively than their previous approaches – and from a hard to reach consumer segment of top bracket earners.
Bulbshare provides the financial services firm with an always-on insight community of affluent US citizens, which is used to gain feedback and ideation around advertising creative, brand positioning and product development, as well as driving daily insight around consumer attitudes and behaviours. Bulbshare also facilitates regular virtual focus group and in-depth consumer video interviews for fast-turnaround research.
Results
1000 strong community with niche targeting based on high-net-worth profiles.
Tens of thousands of real-time consumer interactions driving quicker, more cost-effective research.
Remote virtual workshops for fast turnaround insight.
