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BulbshareAI
Human insights. Enhanced with AI.
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Product Innovation
Customer feedback and ideation informing product development.
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Consumer Insight
1000s of responses in hours driving real-time customer data.
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Marketing + Content
Advocacy marketing, social-commerce, product reviews and more.
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E-commerce + Reviews
Authentic user-generated reviews syndicated online to millions.
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Employee Experience
Engage your teams for better employee experiences.
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- Use Cases
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Creative concept testing
Gain at-scale feedback on creative and packaging concepts via image heatmapping.
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Customer Connect
Connect to global communities for in-depth interviews and at-scale virtual workshops.
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Product placement
Get real-time, in-situ, rich media feedback on how your customers view your products.
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Product ratings and reviews
Authentic community-generated product reviews, syndicated online to millions.
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Brand identity and positioning
Understand how your customers perceive your brand identity and positioning.
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Empathy diaries
Listen to authentic consumer voices and track sentiments over time via video uploads.
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Competitor analysis
Gain at-scale insights on the strengths and weaknesses of all your competitors.
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Exploratory qual
Uncover key learnings and trends, and deep-dive for in-depth or contextual exploration.
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Community led growth with Nesquik
Speed-testing design concepts for quicker, more cost-effective campaign validation.
At scale campaign validation with over 300 consumers across two international markets.
2 x quicker turnaround than traditional methods via speed-testing environment.
Ideation sessions providing authentic customer-led brand positioning.
Overview
In 2022 and beyond, Nesquik continues to work towards a brighter future for the generations to come, from widely recyclable packaging to increasing support for cocoa farmers and their communities. Nesquik believes growing up should be fun, and works to continually delight kids as they grow with tasty new products!
Industry
Fast moving consumer goods
Bulbshare community
France and Spain
Use case
Insight and ideation
Aim
Build dual communities of Nesquik lovers across France and Spain to share ideas and feedback on a range of creative concepts and brand positioning.
Strategy
Bulbshare builds communities of over 300 authentic Nesquik customers across France and Spain to collaborate on brand positioning – providing everything from creative feedback on campaign activations, user-testing new product concepts and at-scale ideation on new creative routes.
By speed-testing multiple design concept iterations within the Bulbshare app, with two always-on communities, Nesquik is able to develop new products more quickly. And ideation sessions, where community members feedback on the improvements they want to see, leads to the development of products that directly reflect the needs of their customers.
Brand positioning, advertising creative and campaign activations have also been validated at-scale in a super-fast-turnaround environment.
Results
At scale campaign validation with over 300 consumers across two international markets.
2 x quicker turnaround than traditional methods via speed-testing environment.
Ideation sessions providing authentic customer-led brand positioning.
