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BulbshareAI
Human insights. Enhanced with AI.
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Product Innovation
Customer feedback and ideation informing product development.
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1000s of responses in hours driving real-time customer data.
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Advocacy marketing, social-commerce, product reviews and more.
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Creative concept testing
Gain at-scale feedback on creative and packaging concepts via image heatmapping.
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Understand how your customers perceive your brand identity and positioning.
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Listen to authentic consumer voices and track sentiments over time via video uploads.
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Product innovation
Transforming product design and build within a global cultural organisation.
Product betas in seed development phase.
Product innovation across product portfolio Europe-wide.
Co-creation strategy now part of global planning agenda.
Overview
The British Council is the UK's international organisation for cultural relations and educational opportunities. They are on the ground in six continents and more than 100 countries, bringing international opportunity to life, every day.
Aim
Connect the British Council more closely with European graduates to help develop new digital products and services targeted at graduate audiences.
Strategy
Invite the most innovative/forward-thinking graduates from across Europe to become founding members of a graduate innovation lab. Build European innovation hubs to develop, test and iterate 6 educational tech products in 6 cities.
Results
Product betas in seed development phase.
Product innovation across product portfolio Europe-wide.
Co-creation strategy now part of global planning agenda.
