Bulbshare

Bringing a global beer brand closer to its customers

Putting customer voice at the heart of product development.

"(Bulbshare) has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!”

Over 40,000 community responses across six-month project.

5 x quicker on insight delivery vs existing solution.

5 x cost saving vs existing solution.

Overview

Founded in Japan in 1889, Asahi Group has become one of the world’s largest beer, spirits, soft drinks and food businesses, with a multitude of major international brands in its portfolio.

Industry

Fast moving consumer goods

Bulbshare community

UK, Canada, US, Australia, France

Use case

Insight and ideation

Aim

Build online customer communities across key international markets enabling agile connections for insight, product development and feedback on marketing campaigns.

Strategy

We recruited five 1,000 strong communities across the UK, Canada, US, Australia and France based on granular customer segments, profiled against Asahi’s target consumer. These communities were used on an ongoing basis to provide everything from insight and ideation around new product development, to feedback on marketing campaigns and activation – making customer voice an integral part of all planning and operations at Asahi.

Bulbshare

Results

Over 40,000 community responses across six-month project.

5 x quicker on insight delivery vs existing solution.

5 x cost saving vs existing solution.

Bulbshare

Unlock the power of your customers with Bulbshare

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