Real-time in-store shopper insight with a consumer giant
Decoding the in-store experience for Asahi via at-scale video feedback - analysed in seconds by AI
“Working with Bulbshare has enabled us to be much more agile as a business and insight function, responding quickly to key questions. We’re able to get a holistic view from the consumer whilst they’re in store, so we get a real-time, real-life view and see through their eyes without any unconscious bias.”
80% time savings: studies completed in days not weeks
Hours of rich-media in-store video feedback - analysed in seconds with AI
Uplift in branded bay performance thanks to Bulbshare feedback
Overview
Asahi UK brings discovery and experience to every drinking occasion with a portfolio of iconic, premium beers and ciders. Home to brands like Peroni Nastro Azzurro and Asahi Super Dry, they blend brewing heritage with pioneering spirit.
Industry
Alcohol / Retail
Bulbshare community
UK
Use case
In-store insight, brand effectiveness, agile testing
Aim
Build a bespoke community of UK shoppers – capturing real-time, in-the-moment feedback from inside supermarkets to understand how branded bays perform, where attention is lost, and how in-store experiences shape consumer choices.
Strategy
Create a real-time research community capturing the full in-store customer journey. Get closer to shoppers as they go in-store, revealing how they feel about Asahi’s retail presence across branded bays and retail media.
Bulbshare’s AI suite allowed the Asahi team to move from idea to insight in days, not weeks. From studies launched in hours to data analysis and summaries in seconds, the brand could respond quickly to business-critical questions, understand shopper perspectives without unconscious bias, and uncover powerful, visual evidence of what’s really happening in-store.
Results
80% time savings: studies completed in days not weeks
Hours of rich-media in-store video feedback - analysed in seconds with AI
Uplift in branded bay performance thanks to Bulbshare feedback
