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BulbshareAI
Human insights. Enhanced with AI.
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Product Innovation
Customer feedback and ideation informing product development.
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Consumer Insight
1000s of responses in hours driving real-time customer data.
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Marketing + Content
Advocacy marketing, social-commerce, product reviews and more.
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E-commerce + Reviews
Authentic user-generated reviews syndicated online to millions.
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Engage your teams for better employee experiences.
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Creative concept testing
Gain at-scale feedback on creative and packaging concepts via image heatmapping.
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Customer Connect
Connect to global communities for in-depth interviews and at-scale virtual workshops.
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Product placement
Get real-time, in-situ, rich media feedback on how your customers view your products.
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Product ratings and reviews
Authentic community-generated product reviews, syndicated online to millions.
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Brand identity and positioning
Understand how your customers perceive your brand identity and positioning.
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Empathy diaries
Listen to authentic consumer voices and track sentiments over time via video uploads.
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Gain at-scale insights on the strengths and weaknesses of all your competitors.
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Exploratory qual
Uncover key learnings and trends, and deep-dive for in-depth or contextual exploration.
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Bringing a global beer brand closer to its customers
Putting customer voice at the heart of product development.
"(Bulbshare) has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!”
Over 40,000 community responses across six-month project.
5 x quicker on insight delivery vs existing solution.
5 x cost saving vs existing solution.
Overview
Founded in Japan in 1889, Asahi Group has become one of the world’s largest beer, spirits, soft drinks and food businesses, with a multitude of major international brands in its portfolio.
Industry
Fast moving consumer goods
Bulbshare community
UK, Canada, US, Australia, France
Use case
Insight and ideation
Aim
Build online customer communities across key international markets enabling agile connections for insight, product development and feedback on marketing campaigns.
Strategy
We recruited five 1,000 strong communities across the UK, Canada, US, Australia and France based on granular customer segments, profiled against Asahi’s target consumer. These communities were used on an ongoing basis to provide everything from insight and ideation around new product development, to feedback on marketing campaigns and activation – making customer voice an integral part of all planning and operations at Asahi.
Results
Over 40,000 community responses across six-month project.
5 x quicker on insight delivery vs existing solution.
5 x cost saving vs existing solution.
