BBC Three Playground

Co-creating digital-first content with a community of the UK’s most talented young creatives.

7% increase in iPlayer views.

92% engagement rate across the community.

Ongoing collaborations between the BBC and the BBC Playground community.

Overview

BBC Three is shorthand for content that has purpose, that stimulates emotions and provokes reactions. They back the best British talent and ideas. BBC Three is Bold, British, Creative.

Industry

Media and entertainment

Bulbshare community

Use case

Content

bbc.co.uk/bbcthree

Aim

Work with BBC Three and their target audience to develop digital-first content as the channel moved online.

Strategy

Recruit and manage an exclusive community of top emerging UK creatives to upload insights and content in response to briefs set by BBC Three marketing and commissioning teams. Build deep engagement and strong connection between BBC Three and the next generation of content creators and publishers.