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BulbshareAI
Human insights. Enhanced with AI.
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Product Innovation
Customer feedback and ideation informing product development.
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Consumer Insight
1000s of responses in hours driving real-time customer data.
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Marketing + Content
Advocacy marketing, social-commerce, product reviews and more.
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E-commerce + Reviews
Authentic user-generated reviews syndicated online to millions.
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Employee Experience
Engage your teams for better employee experiences.
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- Use Cases
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Creative concept testing
Gain at-scale feedback on creative and packaging concepts via image heatmapping.
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Customer Connect
Connect to global communities for in-depth interviews and at-scale virtual workshops.
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Product placement
Get real-time, in-situ, rich media feedback on how your customers view your products.
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Product ratings and reviews
Authentic community-generated product reviews, syndicated online to millions.
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Brand identity and positioning
Understand how your customers perceive your brand identity and positioning.
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Empathy diaries
Listen to authentic consumer voices and track sentiments over time via video uploads.
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Competitor analysis
Gain at-scale insights on the strengths and weaknesses of all your competitors.
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Exploratory qual
Uncover key learnings and trends, and deep-dive for in-depth or contextual exploration.
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BBC Three Playground
Co-creating digital-first content with a community of the UK’s most talented young creatives.
7% increase in iPlayer views.
92% engagement rate across the community.
Ongoing collaborations between the BBC and the BBC Playground community.
Overview
BBC Three is shorthand for content that has purpose, that stimulates emotions and provokes reactions. They back the best British talent and ideas. BBC Three is Bold, British, Creative.
Aim
Work with BBC Three and their target audience to develop digital-first content as the channel moved online.
Strategy
Recruit and manage an exclusive community of top emerging UK creatives to upload insights and content in response to briefs set by BBC Three marketing and commissioning teams. Build deep engagement and strong connection between BBC Three and the next generation of content creators and publishers.
Results
7% increase in iPlayer views.
92% engagement rate across the community.
Ongoing collaborations between the BBC and the BBC Playground community.
