Product innovation
Transforming product design and build within a global cultural organisation.
Product betas in seed development phase.
Product innovation across product portfolio Europe-wide.
Co-creation strategy now part of global planning agenda.
Overview
The British Council is the UK's international organisation for cultural relations and educational opportunities. They are on the ground in six continents and more than 100 countries, bringing international opportunity to life, every day.
Aim
Connect the British Council more closely with European graduates to help develop new digital products and services targeted at graduate audiences.
Strategy
Invite the most innovative and forward-thinking graduates from across Europe to become founding members of a graduate innovation lab. Establish European innovation hubs to develop, test, and iterate six educational tech products across six cities.
Results
Product betas in seed development phase.
Product innovation across product portfolio Europe-wide.
Co-creation strategy now part of global planning agenda.
