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BulbshareAI
Human insights. Enhanced with AI.
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Product Innovation
Customer feedback and ideation informing product development.
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Consumer Insight
1000s of responses in hours driving real-time customer data.
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Marketing + Content
Advocacy marketing, social-commerce, product reviews and more.
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E-commerce + Reviews
Authentic user-generated reviews syndicated online to millions.
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Employee Experience
Engage your teams for better employee experiences.
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- Use Cases
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Creative concept testing
Gain at-scale feedback on creative and packaging concepts via image heatmapping.
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Customer Connect
Connect to global communities for in-depth interviews and at-scale virtual workshops.
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Product placement
Get real-time, in-situ, rich media feedback on how your customers view your products.
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Product ratings and reviews
Authentic community-generated product reviews, syndicated online to millions.
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Brand identity and positioning
Understand how your customers perceive your brand identity and positioning.
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Empathy diaries
Listen to authentic consumer voices and track sentiments over time via video uploads.
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Competitor analysis
Gain at-scale insights on the strengths and weaknesses of all your competitors.
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Exploratory qual
Uncover key learnings and trends, and deep-dive for in-depth or contextual exploration.
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Co-creating campaigns
Innovating how one of the world's most well-loved brands connects with its audience.
"Bulbshare is a great platform to enrich and sharpen the best content created, but also to keep the community continuously engaged and alive. It is a well-designed app that looks simple and it just felt natural to use."
78% engagement rate and on-going relationship with Bulbshare community.
Generate real-time, on-demand responses to marketing briefs in order to co-develop campaigns across regions.
A series of community-validated campaign ideas based on deep insight and understanding.
Overview
Manufactured by Unilever, Cornetto is one of the world’s most popular ice creams. Founded in 1959 in Naples, Italy, by ice cream maker, Spica, today it is loved by millions around the globe.
Industry
Fast moving consumer goods
Bulbshare community
Italy
Use case
Insight and ideation
Aim
Connect with youth audience communities in Italy in order to gain insights and generate campaign ideas.
Strategy
Recruit and manage a community of 16-32 year-olds in Italy in order to: co-create ideas to promote a movement; gain insights into the issues and influences that inspire young people in Italy; derive global insights into how a youth movement could be scaled world-wide.
Results
78% engagement rate and on-going relationship with Bulbshare community.
Generate real-time, on-demand responses to marketing briefs in order to co-develop campaigns across regions.
A series of community-validated campaign ideas based on deep insight and understanding.
