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Driving brand love with a makeup giant
Activating Rimmel’s new brand equity relaunch with the Rimmel Live community
5,800+ interactions
500+ pieces of UGC
5 nano-influencers invited to the Rimmel Live From London launch event
Overview
Coty Inc., founded in 1904 by François Coty, is a global beauty leader known for fragrances, cosmetics, skin care, and hair care products. With over 40 brands, Coty champions self-expression and believes beauty cannot be defined or limited. Driven by science and passion, Coty seeks to transform the beauty industry alongside its people, partners, and customers.
Industry
Makeup and Cosmetics
Bulbshare community
Rimmel Live (UK)
Use case
Brand Advocacy
Aim
To foster brand love, consumer advocacy, and buzz around Rimmel’s new brand equity through consumer feedback, discussions on campaign concepts, and UGC creation.
Strategy
In collaboration with Rimmel’s global brand and innovation teams, we launched WLA Rimmel Live, a branded community powered by Bulbshare, to celebrate Rimmel’s refreshed identity. The campaign brought members into the brand story through interactive briefs, UGC challenges, and exclusive perks, emphasising individuality and inclusivity.
Activities included fun Briefs, discussion boards, and content creation challenges, inspiring unique makeup looks and capturing valuable feedback on the new brand equity. A social competition added excitement, offering members the chance to win tickets to the Rimmel Live from London launch event.
Results
5,800+ interactions
500+ pieces of UGC
5 nano-influencers invited to the Rimmel Live From London launch event
