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Driving brand love with a makeup giant
Activating Rimmel’s new brand equity relaunch with the Rimmel Live community
5,800+ interactions
500+ pieces of UGC
5 nano-influencers invited to the Rimmel Live From London launch event
Overview
Coty Inc., founded in 1904 by François Coty, is a global beauty leader known for fragrances, cosmetics, skin care, and hair care products. With over 40 brands, Coty champions self-expression and believes beauty cannot be defined or limited. Driven by science and passion, Coty seeks to transform the beauty industry alongside its people, partners, and customers.
Industry
Makeup and Cosmetics
Bulbshare community
Rimmel Live (UK)
Use case
Brand Advocacy
Aim
To foster brand love, consumer advocacy, and buzz around Rimmel’s new brand equity through consumer feedback, discussions on campaign concepts, and UGC creation.
Strategy
In collaboration with Rimmel’s global brand and innovation teams, we crafted a custom activation plan to unify all project aspects. Using the branded community WLA Rimmel Live, powered by Bulbshare, this campaign celebrated Rimmel’s refreshed brand identity. Interactive briefs, engaging discussions, content creation activities, and exclusive perks gave community members a sense of belonging in the brand story. The campaign underscored Rimmel’s dedication to individuality and inclusivity, empowering members to express their personalities through makeup and provide feedback on Rimmel London.
- Custom engagement plan featuring announcements, fun surveys, and interactive challenges
- UGC challenges inspiring unique and authentic makeup looks
- Insight surveys and discussion boards to capture consumer reactions and feedback on the new brand equity
- Social competition offering a chance to win tickets to the Rimmel Live from London launch event
Results
5,800+ interactions
500+ pieces of UGC
5 nano-influencers invited to the Rimmel Live From London launch event
