Putting consumer insight at the core
of Greencore

Giving a leading convenience food manufacturer the secret ingredient for success: customer voice.

"Our Bulbshare community is one of our most utilised insight resources, enabling us to better understand people, their lives, and the role our products play. It allows us to react to insight questions and challenges in a quick, dynamic, cost-effective and joined-up way and to deliver nuanced and impactful findings. Being able to put real consumers and shoppers in front of our customers and stakeholders connects them emotionally and helps drive effective decision-making."

Kerry Jones, Insight Controller, Greencore.

1000+ insight community in the UK - across specific behavioural segments

A suite of use cases with a mix of managed and self-serve (DIY) projects

1000s of insights generated to fuel strategy

Overview

Greencore Group plc is a leading manufacturer of convenience foods. They are proud to supply a wide range of chilled, frozen and ambient foods to some of the most successful retail and food service customers in the UK.

They do this by combining a passion for great food, an effective business system, efficient cost control and exceptional people in an approach they call The Greencore Way.

All of it with one main purpose in mind: Making everyday taste better.

Industry

Food

Bulbshare community

Use case

Insight, innovation

www.greencore.com/about-us/

Aim

Connect with 1000s of food lovers to gain insight on ‘food for now’ and ‘food for later’ categories, unlocking the opportunity to connect with agility on hot topics, micro-moments,a or bigger strategic initiatives. Greencore, with Bulbshare, wants to bring the ‘why’ into research conversations via rich-media video enabled consumer immersions.

Strategy

Bulbshare connects Greencore with an always-on community of UK ‘food for now’ and ‘food for later’ enthusiasts. The community champions everyone from hard-core foodies to day-to-day consumers, encouraging them to engage, collaborate, and co-create with Greencore and its diverse product portfolio.

By generating 1000s of community insights, the Bulbshare community informs the wider strategy and innovation at Greencore, but also captures the essence of daily micro-moments in food consumption. From in-app activities like image highlighting and AB testing to immersive experiences such as shopper store visits, rich-media video feedback and product evaluations, our platform facilitates meaningful connections with consumers throughout their shopping and culinary journey. The community injects customer voice into the heart of business decisions in the realm of food, serving up rich insight on a platter.

Results