Future-proofing product design with an FMCG giant

Speed-testing design concepts with 600 Russian consumers.

"Having the Bulbshare community on-hand allows us to generate insight into our territories in a significantly faster and more cost-effective way than our traditional methods - while at the same time allowing us to go deeper and broader into related themes that we might not ordinarily explore."

Marc Sheasby, Research and Engineering Innovation Leader, Kimberly-Clark

100s of video testimonials, informing product development.

Remote virtual workshops used to speed-test design concepts.

600-strong community based on niche customer segments.

Overview

Founded in 1872, Kimberly-Clark is one of the world’s leading fast moving consumer goods (FMCG) businesses, with approximately 42,000 employees worldwide. Specialising in paper-based products, its many household brand names include Kleenex facial tissues, Kotex feminine hygiene products and Andrex toilet paper.

Industry

Fast moving consumer goods

Bulbshare community

Russia

Use case

Insight and ideation

kimberly-clark.com/en

Aim

Kimberly-Clark wanted to gain insight around the attitudes and behaviours of young Russian women towards feminine hygiene products – testing new products, creative concepts and brand positioning.

Strategy

We built a community of 600 Russian women who tested products via physical samples and through in-app concept-test heatmapping – gaining insight around key attributes, user-experience and packaging. We also conducted online ideation workshops allowing us to speed-test design concepts for ultra-fast turnaround insight.