- Home
- Product
-
Solutions
-
BulbshareAI
Human insights. Enhanced with AI.
-
Product Innovation
Customer feedback and ideation informing product development.
-
Consumer Insight
1000s of responses in hours driving real-time customer data.
-
Marketing + Content
Advocacy marketing, social-commerce, product reviews and more.
-
E-commerce + Reviews
Authentic user-generated reviews syndicated online to millions.
-
Employee Experience
Engage your teams for better employee experiences.
-
-
Use Cases
-
Creative concept testing
Gain at-scale feedback on creative and packaging concepts via image heatmapping.
-
Customer Connect
Connect to global communities for in-depth interviews and at-scale virtual workshops.
-
Product placement
Get real-time, in-situ, rich media feedback on how your customers view your products.
-
Product ratings and reviews
Authentic community-generated product reviews, syndicated online to millions.
-
Brand identity and positioning
Understand how your customers perceive your brand identity and positioning.
-
Empathy diaries
Listen to authentic consumer voices and track sentiments over time via video uploads.
-
Competitor analysis
Gain at-scale insights on the strengths and weaknesses of all your competitors.
-
Exploratory qual
Uncover key learnings and trends, and deep-dive for in-depth or contextual exploration.
-
- Customers
- About
- Resources
- Careers
- Request a demo
Testing the rebrand
Authentic brand insight from youth communities in the UK, Latin America and Europe.
Validation from audience shaping brand positioning across markets.
Identification of MTV taste makers and innovators within the MTV Bulbshare community.
Audience first approach embedded in future brand testing work.
Overview
MTV are the biggest and boldest youth entertainment brand on the planet. A global network that reaches more than half a billion households across TV, mobile and online with fun and innovative content and experiences. They champion youth, nurture their creativity and stand up for the issues they believe in.
Industry
Media and entertainment
Bulbshare community
Latin America, Europe, UK
Use case
Insight
Aim
To investigate and validate MTV's new look and feel across its international channels with the target audience of 16-24 year olds in three markets: UK, Europe, Latin America.
Strategy
Recruit 16-24 year olds globally to form the MTV co-creation community and test and validate brand position, creative collaboration and future trends.
Results
Validation from audience shaping brand positioning across markets.
Identification of MTV taste makers and innovators within the MTV Bulbshare community.
Audience first approach embedded in future brand testing work.
