Co-creating the future of breakfast

Building a global insight community for the largest food and beverage company in the world.

"Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis."

Simon Pollock, VP Consumer Insights, Nestlé Cereals

Tens of thousands of consumers engaged across 14 international markets.

Millions of data points delivered every year since 2019.

7 x more value vs. previous insight solutions.

Overview

Nestlé Cereals’s mission is to make breakfast better for families across the globe. A leading global breakfast cereal company, they are the name behind some of the world’s most iconic breakfast cereal brands, such as Nesquik, Cheerios, Fitness and Chocapic to name but a few.

Industry

Fast moving consumer goods

Bulbshare community

Europe, APAC, South America

Use case

Insight and ideation

www.nestle.co.uk

Aim

Create multiple insight communities across key global markets enabling quick-turnaround, targeted insight to explore consumer attitude, behaviour and empathy.

Strategy

Bulbshare provides Nestlé Cereals with an always-on community of thousands of engaged consumers in 7 international markets across Europe, APAC and Latin America to co-create new brand positioning, advertising creative, activation ideas and product concepts. We also provide access to additional pop-up communities on an ad-hoc basis when required.