Co-creating the future of breakfast
Building a global insight community for the largest food and beverage company in the world.
"Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis."
Tens of thousands of consumers engaged across 15 international markets.
Millions of data points delivered every year since 2019.
7 x more value vs. previous insight solutions.
Overview
Nestlé Cereals’s mission is to make breakfast better for families across the globe. A leading global breakfast cereal company, they are the name behind some of the world’s most iconic breakfast cereal brands, such as Nesquik, Cheerios, Fitness and Chocapic to name but a few.
Industry
Fast moving consumer goods
Bulbshare community
Europe, APAC, South America
Use case
Insight and ideation
Aim
Create multiple insight communities across key global markets enabling quick-turnaround, targeted insight to explore consumer attitude, behaviour and empathy.
Strategy
Bulbshare provides Nestlé Cereals with an always-on community of thousands of engaged consumers in 7 international markets across Europe, APAC and Latin America to co-create new brand positioning, advertising creative, activation ideas and product concepts. We also provide access to additional pop-up communities to delve deeper into the future of breakfast.
Results
Tens of thousands of consumers engaged across 15 international markets.
Millions of data points delivered every year since 2019.
7 x more value vs. previous insight solutions.
