- Home
- Product
- Solutions
-
BulbshareAI
Human insights. Enhanced with AI.
-
Product Innovation
Customer feedback and ideation informing product development.
-
Consumer Insight
1000s of responses in hours driving real-time customer data.
-
Marketing + Content
Advocacy marketing, social-commerce, product reviews and more.
-
E-commerce + Reviews
Authentic user-generated reviews syndicated online to millions.
-
Employee Experience
Engage your teams for better employee experiences.
-
- Use Cases
-
Creative concept testing
Gain at-scale feedback on creative and packaging concepts via image heatmapping.
-
Customer Connect
Connect to global communities for in-depth interviews and at-scale virtual workshops.
-
Product placement
Get real-time, in-situ, rich media feedback on how your customers view your products.
-
Product ratings and reviews
Authentic community-generated product reviews, syndicated online to millions.
-
Brand identity and positioning
Understand how your customers perceive your brand identity and positioning.
-
Empathy diaries
Listen to authentic consumer voices and track sentiments over time via video uploads.
-
Competitor analysis
Gain at-scale insights on the strengths and weaknesses of all your competitors.
-
Exploratory qual
Uncover key learnings and trends, and deep-dive for in-depth or contextual exploration.
-
- Customers
- About
- Resources
- Careers
- Request a demo
Co-creating the future of breakfast
Building a global insight community for the largest food and beverage company in the world.
"Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis."
Tens of thousands of consumers engaged across 15 international markets.
Millions of data points delivered every year since 2019.
7 x more value vs. previous insight solutions.
Overview
Nestlé Cereals’s mission is to make breakfast better for families across the globe. A leading global breakfast cereal company, they are the name behind some of the world’s most iconic breakfast cereal brands, such as Nesquik, Cheerios, Fitness and Chocapic to name but a few.
Industry
Fast moving consumer goods
Bulbshare community
Europe, APAC, South America
Use case
Insight and ideation
Aim
Create multiple insight communities across key global markets enabling quick-turnaround, targeted insight to explore consumer attitude, behaviour and empathy.
Strategy
Bulbshare provides Nestlé Cereals with an always-on community of thousands of engaged consumers in 7 international markets across Europe, APAC and Latin America to co-create new brand positioning, advertising creative, activation ideas and product concepts. We also provide access to additional pop-up communities on an ad-hoc basis when required.
Results
Tens of thousands of consumers engaged across 15 international markets.
Millions of data points delivered every year since 2019.
7 x more value vs. previous insight solutions.
