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BulbshareAI
Human insights. Enhanced with AI.
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Customer feedback and ideation informing product development.
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1000s of responses in hours driving real-time customer data.
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Advocacy marketing, social-commerce, product reviews and more.
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Authentic user-generated reviews syndicated online to millions.
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Creative concept testing
Gain at-scale feedback on creative and packaging concepts via image heatmapping.
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Connect to global communities for in-depth interviews and at-scale virtual workshops.
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Get real-time, in-situ, rich media feedback on how your customers view your products.
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Authentic community-generated product reviews, syndicated online to millions.
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Brand identity and positioning
Understand how your customers perceive your brand identity and positioning.
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Empathy diaries
Listen to authentic consumer voices and track sentiments over time via video uploads.
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Uncover key learnings and trends, and deep-dive for in-depth or contextual exploration.
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Consumer-led innovation for a global pet-care brand
Helping Purina stay ahead via multi-channel, real-time research.
“Our community of pet owners supports us every day to transform how we deliver insights. Getting access to pet owners in real-time enables us to deliver more agile and faster insights for better decision making. The community has become an indispensable research tool.”
1,500 strong community of targeted pet owners.
Product and concept-screening at scale to guide innovation.
Virtual workshops for fast turnaround insight.
Overview
Purina is the second-largest pet food company globally, with a range of household name brands, including Purina One, Felix and Friskies. Driven by a belief that people and pets are better together, they work every day to create richer lives for pets and the people who love them, while caring for the planet we share.
Industry
Fast moving consumer goods
Bulbshare community
Italy and UK
Use case
Insight, ideation and user-testing
Aim
Create an online insight community of 1,500 pet owners to enable quick turnaround insight, creative exploration and innovation.
Strategy
We’ve built a multi-channel insight community made up of targeted pet owners, generating ongoing real-time insights via live video interviews, virtual focus groups and written research briefs. Bulbshare’s wealth of insight informs a variety of use-cases from creative concept and claims screening to user-testing products and exploratory research.
Results
1,500 strong community of targeted pet owners.
Product and concept-screening at scale to guide innovation.
Virtual workshops for fast turnaround insight.
