Consumer-led innovation for a global pet-care brand

Helping Purina stay ahead via multi-channel, real-time research.

“Our community of pet owners supports us every day to transform how we deliver insights. Getting access to pet owners in real-time enables us to deliver more agile and faster insights for better decision making. The community has become an indispensable research tool.”

Maud Hua-Bulteau & Catherine Ropers, Insight Managers, Nestlé Purina EMENA

1,500 strong community of targeted pet owners.

Product and concept-screening at scale to guide innovation.

Virtual workshops for fast turnaround insight.

Overview

Purina is the second-largest pet food company globally, with a range of household name brands, including Purina One, Felix and Friskies. Driven by a belief that people and pets are better together, they work every day to create richer lives for pets and the people who love them, while caring for the planet we share.

Industry

Fast moving consumer goods

Bulbshare community

Italy and UK

Use case

Insight, ideation and user-testing

purina.com

Aim

Create an online insight community of 1,500 pet owners to enable quick turnaround insight, creative exploration and innovation.

Strategy

We’ve built a multi-channel insight community made up of targeted pet owners, generating ongoing real-time insights via live video interviews, virtual focus groups and written research briefs. Bulbshare’s wealth of insight informs a variety of use-cases from creative concept and claims screening to user-testing products and exploratory research.