Designing the future with a tech giant
Co-creating the future of mobile audio experiences with customers across the UK and US.
10,000 strong community across the UK and US, profiled against niche user segmentations.
Over 2,000 pieces of feedback against concept testing briefs.
Over 7,000 responses across an eight week project.
Overview
Samsung is one of the world's biggest technology companies, leading the way in cutting-edge innovations for a range of consumer electronics.
Industry
Consumer electronics
Bulbshare community
UK and US
Use case
Insight, ideation and content
Aim
Co-create with a Bulbshare community in order to develop new and innovative mobile audio experiences and new features for upcoming products.
Strategy
We recruited a community of 10000+ in the UK and US to gain insights around what people look for in mobile audio experiences. This involved the development of innovative functionality that allowed us to journey-map our community's audio use through geo-location triggered tasks. We also launched concept-testing briefs to gain feedback around potential new design features and app functionalities.
Results
10,000 strong community across the UK and US, profiled against niche user segmentations.
Over 2,000 pieces of feedback against concept testing briefs.
Over 7,000 responses across an eight week project.
