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BulbshareAI
Human insights. Enhanced with AI.
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Product Innovation
Customer feedback and ideation informing product development.
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Consumer Insight
1000s of responses in hours driving real-time customer data.
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Marketing + Content
Advocacy marketing, social-commerce, product reviews and more.
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E-commerce + Reviews
Authentic user-generated reviews syndicated online to millions.
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Employee Experience
Engage your teams for better employee experiences.
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- Use Cases
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Creative concept testing
Gain at-scale feedback on creative and packaging concepts via image heatmapping.
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Customer Connect
Connect to global communities for in-depth interviews and at-scale virtual workshops.
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Product placement
Get real-time, in-situ, rich media feedback on how your customers view your products.
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Product ratings and reviews
Authentic community-generated product reviews, syndicated online to millions.
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Brand identity and positioning
Understand how your customers perceive your brand identity and positioning.
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Empathy diaries
Listen to authentic consumer voices and track sentiments over time via video uploads.
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Competitor analysis
Gain at-scale insights on the strengths and weaknesses of all your competitors.
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Exploratory qual
Uncover key learnings and trends, and deep-dive for in-depth or contextual exploration.
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Validating brand activation for one of the world’s most iconic charities.
Testing campaign creative and user-experience with a youth audience.
"Bulbshare was instrumental in gleaning insights into how real customers perceived our brand and messaging.They were able to provide evidence-based recommendations that helped steer our business into a successful launch.”
1000s of youth-focused insights steering a major brand launch.
Testing user experience via in-app user-journey recordings.
Consumer personas created using attitudinal and behavioural data.
Overview
Part of The Big Issue Group, The Big Exchange is helping drive transformational change in finance to make money count for more - for people and for our planet. The organisation aims to make financial services more accessible and inclusive for everybody.
Aim
Test and appraise the sign-up process for a new online finance product, ensuring the journey is as smooth as possible, offering user-perspectives and suggestions for improvements. At the same time, gain an understanding of the appeal and efficacy of a set of digital banner ads in order to maximise click-through rates.
Strategy
Bulbshare has built a targeted insight community of millennials with a mix of age, life stage and gender, as well as the full spectrum of financial security. This community has evaluated a set of advertising and launch creatives based on a number of KPIs, including appeal, relevance, uniqueness, ease of understanding and messaging – providing both qual and quant feedback.
The community has also tested the brand’s website prior to launch, filming their user-journeys through a dummy sign-up process and uploading directly via the Bulbshare app–supported by feedback, commentary and ideas for improvements.
Results
1000s of youth-focused insights steering a major brand launch.
Testing user experience via in-app user-journey recordings.
Consumer personas created using attitudinal and behavioural data.
