Revolutionising R&D for an iconic US brand

Strategy

Recruit a community of workwear buyers from across the US to generate real-time insights via written research briefs and rich media responses. Penetrating a hard-to-reach market, we empower Kontoor Wrangler to understand brand perception, gauge consumer reactions to products, and syndicate hundreds of ratings and reviews around new design features and functionality – enabling at-scale feedback which is transforming how the brand approaches research and development. Our approach is typically half the cost and twice the speed of traditional methods with richer, more nuanced consumer feedback.