Any consumer segment. Anywhere in the world.

We drive 1000s of real-time consumer insights every day, from every corner of the globe – and we analyse that data more quickly and with more meaning than ever before with our AI technology.

At-scale global insights: with 1000s of daily responses in real-time.

How we built a global insight community for Nestlé

We put customer voice at the heart of operations for Nestlé – with 14 customer communities across key international markets, sharing 1000s of insights daily.

Strategy

Bulbshare is providing Nestlé Cereals with an always-on community of thousands of engaged consumers in seven international markets across Europe, APAC and Latin America to co-create new brand positioning, advertising creative, activation ideas and product concepts. We are also providing access to additional pop-up communities on an adhoc basis when required.

Overview

Nestlé Cereals’ mission is to make breakfast better for families across the globe. A leading global breakfast cereal company, they are the name behind some of the world’s most iconic breakfast cereal brands, such as Nesquik, Cheerios, Fitness and Chocapic to name but a few.

Aim

To create multiple insight communities across key global markets enabling quick-turnaround targeted insight to explore consumer attitude, behaviour and empathy.

Results

Tens of thousands of consumers engaged across 14 international markets.
Millions of data points delivered every year since 2019.
Seven times more value versus previous insight solutions.
Customer Connect virtual global workshops delivered at half the cost and twice the speed of traditional focus groups.

GETTING STARTED

How it works

Our mobile-first technology means users can upload photo and video content wherever and whenever they want – and our live AI dashboard allows you to auto-translate foreign language responses, as well as tracking key words and sentiments and identifying images. You can also engage users with A/B and swipe-testing, media uploads and image heatmapping – all embedded in one survey.

Eliana Wahnon

Vice President Consumer & Market Intelligence, Nestlé CPW

“Through a 5-year partnership with Bulbshare we’ve conducted insights in 16+ countries worldwide. With a wealth of knowledge and data assets, coupled with our expertise and strong relationships, this technology empowers us to evolve faster in our work.”

Simon Pollock

VP Consumer Insights, Nestlé Cereals

“Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis.”

Paul Thomas

Global Insights Director, Asahi

“(Bulbshare) has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!“

Sam Crossman

Chief Digital Officer, L’Oréal

“Customer communities are the future. You need to connect with them. That’s what Bulbshare enables, and I expect to see every brand start to create these communities in the next few years.”

Ellis Lanyon

Head of Digital, NYX Professional Makeup UK

“Consumers’ expectations have dramatically changed. We’re building out a more participatory model… Putting consumer voice at the centre of what we do.”

Five steps to maximising your insight budget

The future of consumer insight

More and more future-facing brands are moving towards customer communities for insight and content. Knowing your customer is the first step to making sure you are providing them with exactly what they need – and putting customer voice at heart of your brand will drive consumer loyalty and retention.

Bulbshare provides you with direct, instant access to your consumer segment to start authentic conversations and gain data and insight via our user-friendly mobile interface and AI dashboard.

of customers think products developed with customer collaboration are better.

HOW MUCH ORGANISATIONS THAT USE CUSTOMER DATA OUTPERFORM THEIR COMPETITORS.

of customers want to be involved in branded content creation.

The Bulbshare advantage

Our real-time technology drives thousands of responses every day from customer communities all over the world – and we recruit those communities in a matter of hours, no matter how niche.

The millions of customer data points we gather every day are driven through our rich media surveys, online workshops and in-app heatmapping – and all our responses are auto-analysed via our live AI dashboard.