Harness the power
of user-generated reviews

Revolutionise your marketing with
the built-in authenticity of user-
generated content.

The power of customer advocacy:
driving authenticity for your brand.

See how we transformed L’Oréal's marketing capability

Watch how we helped L’Oréal put their customers at the heart of what they do.

Overview

Part of the L’Oréal group, NYX Professional Makeup believes pro-level makeup should be accessible for all, colour and self-expression should never be filtered, and the customers’ way of doing things should always be proudly celebrated.

Aim

Build a 5,000 strong community of NYX Professional Makeup users to become advocates for the brand, sharing content, reviews and recommendations across their own social media platforms.

Strategy

We’ve built NYX Professional Makeup their own fully branded app, replicating the full functionality of Bulbshare, and onboarded 5,000 of their customers into a content and brand advocacy community. Our community is sharing insight on a daily basis that is being used to inform marketing strategy, create authentic user-generated-content for social media and marketing campaigns, and drive product reviews that are being syndicated online with a potential reach of millions via our Bazaarvoice integration.

Results

GETTING STARTED

How it works

Bulbshare’s Review and Social Sharing features allow you to turn users into brand advocates by getting them to share reviews and authentic user-generated content direct to their social media audiences – then syndicate those reviews to a global audience of millions via our Bazaarvoice integration.

You can also direct traffic back to your product pages and track the clicks via your own live AI dashboard.

Eliana Wahnon

Vice President Consumer & Market Intelligence, Nestlé CPW

“Through a 5-year partnership with Bulbshare we’ve conducted insights in 16+ countries worldwide. With a wealth of knowledge and data assets, coupled with our expertise and strong relationships, this technology empowers us to evolve faster in our work.”

Simon Pollock

VP Consumer Insights, Nestlé Cereals

“Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis.”

Paul Thomas

Global Insights Director, Asahi

“(Bulbshare) has allowed us to quickly answer burning questions within our business – vs a traditional research tool which takes 5 times as long and costs 5 times as much!“

Sam Crossman

Chief Digital Officer, L’Oréal

“Customer communities are the future. You need to connect with them. That’s what Bulbshare enables, and I expect to see every brand start to create these communities in the next few years.”

Ellis Lanyon

Head of Digital, NYX Professional Makeup UK

“Consumers’ expectations have dramatically changed. We’re building out a more participatory model… Putting consumer voice at the centre of what we do.”

Did you know that 91% of customers won't take any buying actions until they've read reviews?

INCREASE YOUR ENGAGEMENT

How our customers use their reviews

In a world where saturated markets are all competing online, successful marketing is no longer just telling people how great your company or product is. Potential customers are searching for authentic communication and conversations before flexing their purchasing power.

Nothing rings more true than word of mouth advocacy and having your company organically promoted by users themselves.

Our automated technology drives thousands of customer reviews online and is a more cost-effective way of getting user-generated content from your customers and to the masses.

SAY UGC INFLUENCES BUYING DECISIONS.

Trust UGC above any form of advertising.

Increase in spend value when a business has a positive rating.

Revolutionise your marketing
Drive your revenue
Book your demo today

TAP INTO COMMUNITIES

What reviews can do for you

With Bulbshare, you can create always-on customer communities and drive thousands of reviews at scale. Our integration with Bazaarvoice allows us to syndicate your customer reviews to millions of people worldwide.