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Putting customers at the heart of a campaign
How the market leader in the beer category turned customers into advocates to improve demand.
Over 250 brand ambassadors engaging with our in-app campaign.
Ideas and feedback shaping future launch campaigns.
Ongoing insight informing product development, pricing strategy and marketing messaging.
Overview
ABInBev is the world's largest brewer, one of the world's biggest fast moving consumer goods (FMCG) companies, and home to many of the most well-known beer brands.
Industry
Fast moving consumer goods
Bulbshare community
UK
Use case
Insights, content and ideation
Aim
Facilitate ABInBev campaigns to improve in-pub presence and demand through customer collaboration.
Strategy
Recruit a group of ABInBev brand ambassadors to take part in a campaign, hosted in Bulbshare, that saw them convincing pub owners to install Budweiser on tap. At the same time, we ran a separate insight community providing ideas and feedback to inform product development.
Results
Over 250 brand ambassadors engaging with our in-app campaign.
Ideas and feedback shaping future launch campaigns.
Ongoing insight informing product development, pricing strategy and marketing messaging.
