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Transforming the in-store experience with Reckitt
Healthcare performance in Tesco Express was growing but penetration was still low. Reckitt wanted to overdrive this format.
"For brands to be successful, you need to provide meaningful experiences for your consumers, and the only way to do that is to have them at the table and get them to make decisions with you about the future of their brand."
16% category RSV growth.
Tesco market outperformance.
Insight informing future category development.
Overview
The Health and Hygiene Home divisions of Reckitt are on a mission to ensure people have healthier lives and happier homes. Their brands are in stores in nearly 200 countries and are trusted by millions every day to make their lives healthier and homes happier.
Industry
Fast moving consumer goods
Bulbshare community
UK
Use case
Insights and ideation
Aim
Reckitt wanted a customer-led plan to engage Tesco buyers and develop and validate different in-store executions to overdrive performance.
Strategy
We built a community of customers nationwide leveraging Bulbshare technology to provide in-store insight and ideas in real time - including video testimonials direct from Tesco stores. Shoppers indicated low awareness of health care and recommended a change to fixture POS and outdoor signage. The insight provided led to a trial and rollout during winter meds season.
Results
16% category RSV growth.
Tesco market outperformance.
Insight informing future category development.
