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Faster, deeper, more agile insight with a leading brewer
Helping Greene King get a 360 perspective on consumer attitudes and behaviours.
“Bulbshare has transformed the way we connect to our customers, allowing us to launch projects more quickly than ever before and inform business decisions with robust data. This has driven massive efficiencies within our business...”
1,200+ insight community across the UK from niche behavioural demographics
170,000+ real-time responses captured, shaping Greene King’s consumer strategy
Over 70 projects launched within a year, with a mix of managed and self-serve
Overview
Greene King is the UK’s leading pub retailer and brewer, running over 2,700 pubs, restaurants, and hotels in towns, villages, and city-centre high streets across England, Wales, and Scotland.
Aim
Build a 1,200+ community of UK consumers from niche behavior-based demographics, to explore attitudes and behaviors around eating and drinking socially. Deep dive on findings via super agile, daily pulse checks, and more in-depth studies, including in-situ learnings via mobile content uploads.
Strategy
Recruit a community of pub goers across the United Kingdom to generate real-time insights to support Greene King’s research strategy and drive wider business decisions, via a range of study types including in-depth, qualitative responses, binary survey data, and video and image-based content.
Through ongoing, daily interactions with this niche community, we allow Greene King to understand the ‘why’ behind their quantitative insights, quickly sense-check business strategies, and understand the thoughts and opinions on current events and topics. Greene King has been able to make more agile decisions and connect with their consumers faster, and in a more cost-effective way than ever before, embedding their customers' voices throughout their business strategy.
Results
1,200+ insight community across the UK from niche behavioural demographics
170,000+ real-time responses captured, shaping Greene King’s consumer strategy
Over 70 projects launched within a year, with a mix of managed and self-serve
