Validating new products and campaigns across APAC

Co-creating activation campaigns in Thailand, Indonesia and Australia.

Validation of marketing creative against 1000-strong sample of target audience.

Rapid insight across multiple markets driving product innovation.

1000s of ideas shaping future product launches and campaigns.

Overview

Named after Joseph Lister, a pioneer of antiseptic surgery, Listerine is a Johnson & Johnson company providing a series of oral care products available worldwide.

Industry

Fast moving consumer goods

Bulbshare community

Asia and Pacific

Use case

Insight and ideation

listerine.com

Aim

To better understand the needs of customers in emerging markets in relation to key product offerings and existing marketing creative.

Strategy

Bulbshare recruited 20-35 year olds in key customer segments across Thailand, Indonesia and Australia to help Listerine build a fast paced and agile approach to generating insight and ideas around key product launches.